· It will be an environment in Europe in the area of New Media such that the continent has a competitive world class industry across all the supply chain, from content and core technology creation to delivery to the consumer.
· Europe will be a major contributor to ensuring that the 'digital media experience' is economically rewarding on a global scale for the multiplicity of players in the value chain, and improving the quality of life for end-users.)
· Different to many other regions in the world Europe's information infrastructure in the era of the information society is based on three supporting pillars: The (public) broadcasting, broadband internet access an complementary datacasting services. European citizens can access those information any time, any place and in a seamless and non-discriminatory way. NAVSHP will ensure the technological convergence of those information paths and therefore plays an important role in the implementation of the information society.
· To have created in Europe by 2015 a business of ~3 millions jobs, direct (industry and research) and indirect (finance, advertising ) with a yearly turnover of 90 Billions Euros.

· ENMCI, a Technology Platform in the broad area of 'New Media' should become an integral part of the 7th Framework Programme and contribute to improved well-being of Europeans by enhancing the competitiveness of European industry in the area of New Media - though we need to define what we mean by New Media - thus creating opportunities for European media value-chain players to be among the world leaders by fully exploiting the potential of digital technologies.
· The real asset of information is its content. Even though simply stated and tautological, the transition into the information society faces severe problems in the acquisition, processing and consumption of this information. It is by means of standardized media coding and transport based on open standards that the citizen is freed from caring about network issues and focused on the content itself. NAVSHP will develop the necessary elements of Europe's future information infrastructure.
· To foster the public/private cooperation and the competition by creating the proper regulation environment.
· Provide a strategic vision for the NAVSHP, with respect to R&D.
· Set out strategies and roadmaps to achieve this vision through the Strategic Research Agenda and other associated documents.
· Stimulate increased and more effective public and private investment in R&D in the NAVSHP sector.
· Contribute to improving co-operation between EC, national, regional and private R&D actions on NAVSHP within the European Research Area Framework.
· Enhance networking and clustering of the R&D capacity in Europe.
· Promote European commitment to RTD thus ensuring Europe as an attractive location for researchers.

· to raise overall (EU + MS + private) RTD investment and ensure the consistency of European efforts in the fields concerned, by showing a common vision and a coherent strategic framework at EU level for both RTD funding and deployment initiatives.
· Create incentives for increased public/private partnerships in the sector.
· Address obstacles at EU, national and regional levels and facilitate/ accelerate the market penetration of new technologies
· Technology demonstrators will be an important element to facilitate the removal of these obstacles; also act as an early warning system to alert policy makers to the changing needs of the sector.
· Contribute to achieving a coherent and consistent policy and regulatory framework in the EU, taking account of both risks and benefits;
· Support the development and networking of regional clusters in the field and help regions identify and address challenges and opportunities.
· Make the EU more attractive both for researchers and industrial investment.
· Increase public awareness, understanding and acceptance of the technologies concerned and the policy choices necessary to maximize the benefits for all stakeholders.
· Use the ENMCI as a Senior advisory Board to drive the agenda comprising industry, commerce, academia, governments and relevant European and other international bodies.
· Create a number of Focused Action Groups in Content Creation, DRM, Switchover, etc, with defined goals and timetables.
· Create incentives for increased public private partnerships.
· Use the purchasing power of administrations to accelerate the market introduction of new technologies (the "minitel model" in the '80 in France)
· Create an attractive tax and regulation environment for entrepreneurs and researchers.
· Accompany the transition into the information society by:

o Technological research and development under funded framework programmes with unprecedented RTD investment as well from the public (EC & MS) as from the private sector.
o Harmonizing European legislative framework w.r.t. the convergent usage models for content delivered by each of the three supporting information pillars.
o Implement large scale pilots - e.g. country wide in some of the smaller European countries - to understand the barriers during the transition to the information society.
o Educate the citizens on a large scale - e.g. country-wide school and university programs - in making use of the New Media technologies.

· Contribute to removing obstacles at EU, national and regional levels, for coordination and facilitate/accelerate the market penetration of new technologies. Technology demonstration will form an important element in this process.
· Maintain an appropriate balance between innovative and policy oriented research while contributing to aligning in a coherent and consistent way, Research and Technology Developments with European policies and regulatory frameworks.
· Make the EU more attractive both for researchers and industrial investment. ENMCI will also act as an early warning system to alert policy makers to the changing needs of the sector and the consequences for society, for example in terms of skill shortages or research infrastructure deficiencies.
· Increase public awareness, understanding and acceptance of the technologies concerned and the research policy choices necessary to maximise the benefits for all stakeholders.

a) Analysis of the European position as compared to other regions in the world.
b) The joint development of a Strategic Research Agenda (SRA) as a path to the Vision;
c) Making strategic recommendations to NAVSHP stakeholders for the implementation of the SRA and achievement of the 2015 Vision;
d) Contributing to the development of the European Research Area by promoting links between all the stakeholders involved;
e) Monitoring the progress of research activities in Europe in relation to the SRA;
f) Carrying out a periodic review of the Vision, the timeframe and the SRA taking into consideration major world-wide trends and innovative ideas;
g) Develop and implement a communication strategy to promote awareness of the Vision and the SRA including dissemination to larger public audiences.

5) Membership

· Broadcast organizations (6)
· Telecom operators (3)
· Content providers (6)
· Equipment suppliers (6)
· Integrators, applications developers (3)
· User Organizations (1)
· Research organisations and Academia (4)
· Designers (2)
· EBU (1)
· European Commission
· Member States
· Regions (3)
· European Investment Bank (1)
· ETSI (1)
· CENELEC (1)
· …

a) The Council appoints its members;
b) Members will be key actors in the European NAVSHP sector with a wide range of activities complementary to ENMCI's membership. They will not represent a company but a field of activity. A more detailed profile of the participants is given in annex 1;
c) Members will be authoritative individuals who are able to make an active contribution to ENMCI, giving significant advice and being in the position to influence stakeholders in planning research programmes;
d) Members will be appointed for a 3-year term and may be re-appointed for a maximum of one further term. Members will serve in a personal capacity; the appointment of substitutes is not envisaged;
e) The members will select a Chairperson and two Vice-Chairpersons from their number. They will serve for a 3-year period and may be re-appointed once. In this case, the Vice-Chairman will take over Chairmanship in the second term.

a) Observer positions may be identified to complement ENMCI. The number of observer positions cannot exceed 10% of the total number of ENMCI members;

b) The Chairperson, in agreement with the Vice-chairpersons proposes nominations for approval to ENMCI;

c) Observers can attend all ENMCI plenary meetings. They can intervene on request of the Chairperson.

a) ENMCI will develop the Vision and the Strategic Research Agenda together with position papers, opinions, recommendations and reports as necessary. These documents will be communicated to the Member States, the European Institutions, the relevant non-governmental organisations and all stakeholders. Copies of these documents will be made available to the public (e.g. by web site) upon request. An annual executive summary will be sent to the ITRE committee of the European Parliament;

b) In performing the functions of its mission, ENMCI will be supported by the Support Group and the Secretary General (see figure 1);

c) ENMCI will establish an agreed process and the necessary resources to carry out supporting work for the Council. Decisions should be reached on the basis of consensus;

d) ENMCI will endeavour to consult with established advisory bodies and high level groups on relevant issues of nanoelectronics research;

e) On ENMCI´s advice and request, the Support Group may set up Work Groups of limited duration to deal with particular issues of special concern to its mission;

f) Meetings of ENMCI will be held periodically, at least 2 times a year;

g) The functions exercised by the members, Chairperson and Vice-Chairpersons will not be subject to remuneration;

h) A list of milestones is given in annex 2.

a) The Support Group will provide a secretariat function to ENMCI. Its composition will reflect the multi-lateral principle, comprising of staff from all stakeholders appropriate to ENMCI's needs. Decisions should be reached on the basis of consensus;

b) The Support Group will operate largely as a virtual group with a core group of no more than 10 persons; other experts will be involved on an ad-hoc basis. They will meet as required for co-ordination and additional discussions. The Secretary General will be responsible for meeting preparation;

c) The Secretary General will be appointed by the agreement of all members. The members of ENMCI will define and agree the description of the role of the Secretary General;

d) The Secretary General will be responsible for the efficient functioning of ENMCI;

e) The members of Support Group will not be subject to remuneration.

a) The SRA will reflect the key challenges to achieve the Vision and in doing so, will identify the main research areas to be addressed;
b) ENMCI will establish the process of preparation of the Strategic Research Agenda. In this context, it will determine the extent to which the existing plans and programmes of the stakeholders can be used. ENMCI will also establish links seeking coherence with existing European initiatives;
c) ENMCI will determine the scope and content of the Strategic Research Agenda in accordance with the Vision. The content of the Strategic Research Agenda will be presented in an agreed format. The Strategic Research Agenda will not be a detailed research work programme; the formulation of such work programmes is the responsibility of competent organisations in the public or private sectors;
d) ENMCI will determine specific priorities in the Strategic Research Agenda. The selection of priorities carried out on the basis of objective criteria established by ENMCI will take into account relevant policies (e.g. competition, trade, information society, industry/IPR's, environment, safety, employment, education, etc);
e) The Strategic Research Agenda will be a statement of research priorities, including timing and identification of the necessary actions to be taken.